Secure Customer Logins Without Slowing Them Down
Many apps lose customers during login due to complicated passwords, long forms, and security threats. These issues create obstacles and lead to fraud losses when users want to make a purchase or access data.
Passkeys and risk-based policies can help by utilizing strong authentication methods, such as device biometrics. This allows legitimate users to move quickly while blocking malicious actors.
If you focus on conversion rates, security, or app experience, this session will provide a quick, repeatable model for implementation.
This webinar is hosted by Alchemy Technology Group with Auth0. Live demo and Q&A included.
Why Attend
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Friction down, fraud down. Faster sign-ins for good users and more roadblocks for bad ones with a simple flow you can adopt in weeks.
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Only challenge when it matters. Quiet checks run in the background and ask for extra proof only when something looks off.
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Roll out with confidence. A staged plan with safe fallbacks, clear recovery, and coverage for web and mobile.
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Prove it with numbers. Learn which metrics show conversion lift, lower fraud, and lower SMS spend.
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Leverage experts. Auth0 brings the platform. Alchemy brings field-tested patterns and implementation experience.
What You’ll Learn
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Sign in without passwords. Face ID or a fingerprint instead of typing passwords, then introduce passkeys by name and show where to turn them on.
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Risk-based decisions. How to check device, location, velocity, and IP reputation in the background, then step up only on high-risk actions.
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Stop fake accounts early. Block bot signups so promos and analytics stay clean.
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Verify when stakes are high. Add real-person checks only at key moments like money movement or records export.
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Collect data the right way. Ask for a little info up front, then more over time with visible consent.
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Operational KPIs. Login success rate, abandonment rate, bot-to-human ratio, MFA cost per successful login, fraud loss rate.
Why Care
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Identity is a revenue system. Every signup, login, and consent is a conversion event you can improve.
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Passwords are a cost. They create attacks, tickets, and churn. Passkeys reduce all three.
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Friction is visible. Long forms and generic MFA push customers away and distort campaign results.
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You need one flow. Passkeys, risk, MFA, proofing, and consent work best as a single design.
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You have a partner. Auth0 supplies the controls. Alchemy designs, implements, and tunes them in real environments.
Bottom Line
You are losing customers and money at login while paying for attacks you can prevent. Attend to learn a simple pattern that uses passkeys and risk-based customer identity to block abuse, cut friction, and turn your login into a dependable growth engine with Auth0 and Alchemy.
